7 Tricks That Will Make Your Business More Appealing
By Rilind Elijaz
Growing a business involves dealing with various business aspects. However, one of the most essential is to constantly stay appealing to the customers, employees, investors and the community.
The customers are the lifeblood of your business, you need to continually appeal to them if you are to gain their loyalty and attract new ones. On the other hand, you need employees and investors to help you drive your vision forward. The community is where you will find these people, you must be strategically positioned for them to recognize you.
The competition out there is tough. If you want to be the brand that people go to, you must employ the necessary efforts to stand out from the rest. Here are 7 tricks to help your business be more appealing.
1. Be an ideal employer
As said earlier, your employees are your vision carriers. They are the main point of contact for the customers and people seeking to do business with you. Considering the massive war for talents, you need to appeal to job seekers as an ideal employer.
Offer competitive perks and make all efforts to keep your employees engaged. Recognize and reward efforts, celebrate your employees’ milestones and encourage open communication. All these efforts will go a long way in portraying you as a good employer out there.
Pro tip: to attract top talents, consider hiring through employment solutions providers such as Global PEO, around the world. These organizations become the Employer of Record and handle all their HR needs. That way, you can be assured that none of the employees’ needs can go unnoticed.
2. Understand your competition
No matter how unique your product or service seems to you, you will still fight some sort of competition. If people are to come to you as their brand of choice, you need to have a unique feature that separates you from the rest.
To do this, you have to understand your competition. Seek to find out what they are doing differently. How are they packaging their products? At what prices are they selling? Do they have unique after sales services? Answering such questions will give valuable insights that will help you position yourself better and be more appealing.
3. Understand the customers’ needs
It is easier to attract customers if you know what they really need at any given time. Customer needs keep changing at a rapid speed. If you are to consistently meet their pain points, you need to be proactive in understanding their exact needs at all times. This will help you to be agile and to continually be innovative in what you offer.
4. Have an online presence
We are living in a digital world where most people have access to the internet. The customer today is highly likely to check you online first before deciding whether to do business with you. Ensure that you have online presence in the major social networks. Address all the complaints and comments that people leave in these pages. That is a good way in humanizing your presence online. In addition, have a website optimized for SEO and mobile so that you are searchable to people of different demographics.
5. Build an excellent customer service
They say people forget what you said or did, but they never forget how you made them feel. When customers come to you, their expectation is to have an excellent experience. This includes being given the right amount of attention, having their complaints handled in a timely manner, prompt deliveries and a clear system for returns and refunds among others. You can only achieve this by building a strong customer service.
6. Throw in some incentives
When people buy from you, it is important that you offer some incentives to make them feel valuable. Once in a while, offer discounts and free giveaways. You can also start a referral program where customers earn loyalty points for referring other people to you. This is also a great way of attracting new customers to your business.
7. Give back to the society
The community around you is home for your customers, investors and employees. When you offer yourself to them by giving back to the society, you position yourself as an attractive brand that is conscious about the community. Ensure that your business participates in community events. Offer your expertise and monetary support in areas that it is needed in the community.
When it comes to business practices, you can’t afford to be rigid. The above points are just a starting point. You, however, need to keep reinventing your approaches to ensure that these strategies are working in making you an appealing brand.