5 Tips to Build a Personal Brand as a Freelancer and Get Better-Paying Clients
By Rilind Elejaz
Building a career as a freelancer is not an easy task in today’s competitive gig economy. That said, while the global competition is stiff, freelancing is still a great way to earn money by working remotely for a global clientele, especially if you can work from your computer. But no matter if you’re a local or a global freelancer, you need to learn to market yourself and build a strong personal brand in order to get better clients and push your career forward.
After all, your goal should be to earn more over time while keeping the workload manageable, and to do that, you need to keep working on your brand and your image in the industry. If you have a powerful brand, you can even find a job without experience in certain fields, but keep in mind that having experience will be an important part of the brand-building process.
With all of that in mind, here are the key tips you need to use to build a personal brand as a freelancer and ensure long-term success.
Define your brand’s identity
First and foremost, who are you and what do you stand for? What is your main value proposition and what do you bring to the competitive market? What are your values and the causes you stand for, and what are you passionate about? What drives you and motivates you, and who is your target demographic? You will need to answer these and many other important questions in order to define the identity of your personal brand.
Having a personal brand that people can relate to on an emotional level is an important part of long-term success in the freelancing world. After all, it’s not your amazing skillset that will set you apart, but rather it’s the impression you make on your clients and how you position yourself in your niche. To that end, make sure to define your professional personality and tone of voice, work on your visual presentation and soft skills, and of course, internalize the values that matter to your target audience.
Disseminate your personal brand on LinkedIn
We live in a world driven by social media, but some social networks are more important for freelancers than others. If you want to get your dream job without leaving your bed, you might want to turn to LinkedIn and become more invested in the platform. LinkedIn is a powerful online networking tool, and you can rest assured that companies are using it to find the most talented individuals in every industry in the world.
This is your opportunity to get discovered by an amazing brand or a recruiter who will pay good money to have you jump on interesting projects and become a member of a thriving virtual team. Make sure to create a detailed profile with all your accomplishments and credentials, use professional profile images and cover photos, and start networking.
Aim to add as many people to your network as possible from your niche and industry, and consider reaching out to them yourself with a heartfelt message to kick-start a conversation.
Build a good personal website
In a digital world, you can’t hope to build a successful personal brand or set yourself apart from the competition without a personal website. To have a beautiful personal website means to build a portfolio for your brand and your work, show the world that you are a professional and an authority in the field, and have an amazing presentation to show to potential clients.
Keep in mind that you can use your website proactively when reaching out to prospects and use it as a tool to engage them in meaningful conversation. Ask them to check out your site and your work, but also your services. Use your website as a business card with a powerful selling point, but also invest in some search engine optimization to make your site more discoverable in the digital world.
Join forces with other freelancers
Another powerful way to give credibility to your personal brand and grow as a freelancer is to associate yourself with other freelancers in complementary fields. By partnering up with other notable freelancers, you can grow your influence and word of mouth, but also expand your services to offer more value to your clients.
You might be an expert in a niche field, but high-paying clients might want an all-in-one solution. Don’t risk losing a potential client because you can’t offer an additional service, instead, partner up with another freelancer and take on the project with combined passion and skill. This is also one of the best ways to enter the global market as an authority in the freelancing world.
Raise your prices with each new client
Last but not least, understand that you will never grow or earn the respect of high-paying clients if you’re too afraid to raise your prices. Raising prices is not only essential for the growth of your freelancing business, but it’s also essential for building your brand’s image and authority.
Remember, your goal should be to raise your prices with each new client that you start working with, in order to elevate your status, make yourself more valuable in the market, and to grow your business. To do this, make sure to create a detailed price list and start turning down low-paying clients as you start getting more work.
Over to you
The freelancing world is becoming more competitive by the day, but it’s still one of the best ways to succeed on your own, become your own boss, and establish financial independence. Make sure to avoid the common pitfalls and start building a personal brand right now in order to gain a competitive edge and build a thriving career in your field.